Complaints and questions aside, Fan Fair 2001 showed that the
event's new downtown location has enormous potential
A week later, it still is, but not without good cause for
optimism. The negatives, though, remain evident: Fan Fair 2001, in relation to
the Fan Fairs of years past, was decidedly fan-unfriendly.
Even at the
first show in Riverfront Park, when Sherrié Austin dared to ask if fans were
enjoying the new downtown Fan Fair set-up as much as they'd enjoyed previous
years' events at the Tennessee State Fairgrounds, she was drowned out by a
resounding chorus of "No!" Later reports by WSM-650 AM and
The Tennessean
ably documented additional complaints.
The reasons were clear: long
lines to get into the exhibit hall at the Convention Center; a drought of big
stars and free water; a long photo line winding and climbing through the bowels
of Adelphia Coliseum; having to shuttle from one venue to the next. The schlep
factor may actually have been most significant, as it hits at the main advantage
of the Fairgrounds. Though dirty and sweaty, the Fairgrounds provided a
veritable
campus, as Robert K. Oermann put it.
Indeed, the
Fairgrounds Fan Fair was a veritable
institution: Year after year, it
brought together the same people to the same place for the same experience of
hearing and seeing as much country music as possible and meeting and greeting
the stars whose artistry is our common bond. This campus/institution concept
further involved those of us who are also part of the country music
industry--who found Fan Fair 2001 to be industry-unfriendly as well.
In this regard, the big sticking point was the lack of a backstage area.
True, the backstage tent at the Fairgrounds racetrack was probably a huge
headache for the labels. But it was a necessary one in that it provided a
perfect meeting place for their guests in the trade and for the families of the
performing artists. The tent was the one spot where I knew I would eventually
run into everyone I needed to--many times over. Compare this, then, with the
downtown Fan Fair, which provided no central place to meet.
Just as
problematic was the aforementioned lack of star power--without question, one of
the things that has always made Fan Fair such a special event. As Caryn Wariner
put it, the declining presence of the big stars at the booths made those who did
participate--like her husband Steve--seem smaller in stature. The truth, of
course, was the opposite: Wariner remains among the few major country stars who
still takes Fan Fair and his fans seriously. His dedication has paid off well,
as evidenced by the long lines during his numerous booth appearances.
Wariner's frequent songwriting partner and longtime Opry star Bill
Anderson also drew his typically large and loyal crowd to his booth. He couldn't
have been happier with Fan Fair 2001, and why not? As Anderson pointed out, the
downtown event was truly artist-friendly, what with the air-conditioned
exhibition hall and easy-in, easy-out venues. And sure enough, I just had to
laugh watching Alan Jackson amble off the Adelphia stage and down the ramp
before disappearing into the night with no worry of having to meet fans and
press.
Getting around for the rest of us wasn't so easy. The overlapping
scheduling of events at Riverfront Park and the Bicentennial Mall made it
impossible to experience everything, let alone to visit the booths and take in
the activities at the new Country Music Hall of Fame. But I'm not complaining,
because for all the frustrations and snafus, downtown is where hope for the
future of Fan Fair lies.
What made this year's event was the live music,
especially on the Riverfront stage. "What we're trying to do is broaden the
musical base of Fan Fair," Country Music Association executive director Ed
Benson explained following a pre-concert press conference at Adelphia.
"Heretofore, the label shows pretty much locked out indie artists. So we had the
opportunity to change things and consciously made the decision that it would
benefit the festival in the future--and our industry--to showcase indie and
alternative country acts."
The goal, he said, "is to get to a point
where there's so much music and so much going on that you can't possibly do
everything. That's the way to grow the event, drawing more and more people from
around the country and making it more interesting to the regional community here
as well."
Photo by Eric
England
Benson also noted that a substitute venue for the
Bicentennial Mall was being sought. This would make it easier for tourists while
continuing to involve locals. Wherever it is next year, this particular stage
will stay free, Benson promised. Indeed, credit him and the Fan Fair planners
for opening up the festival with a free stage, and for experimenting with a
multiple pricing system to allow one-day attendance. And thank God they didn't
move the event out of town--as had been feared.
In fact, Fan Fair 2001
did a pretty good job of making downtown Nashville its biggest star. In some
ways this was by default, since the Adelphia concerts were too big and unwieldy.
(Suggestion: Halve the playing field so that the stage is set up horizontally;
these shows won't draw more than half capacity anyway, and this way it brings
all the fans closer to the stage.)
Adelphia shortcomings aside, the
downtown setting--in particular the Riverfront stage and the walk between it and
the Convention Center--provided the transcendent Fan Fair moments that previous
Fan Fairs were so full of. I won't soon forget looking out at the small but
steadfast Riverfront crowd withstanding the rain during Lila McCann's set at the
WEA/EMI show while the more enterprising fans hung out of the windows at 2nd
& Goal.
Then there was the walk back to the booths, when I passed by
someone named Suzanne Edwards Alford, peddling her
The Arms of a Good
Woman CD atop her red pickup truck parked in front of a vacant Second Avenue
storefront. The traditional Fan Fair dream lived on with her.
About the
only thing missing this year was optimal exploitation of the Lower Broad and
Printers Alley clubs. One hopes and expects, then, that this first downtown Fan
Fair was a transitional phase, from which the presenters will make positive
adjustments. Likewise, one hopes that the absence of so many stars from the
exhibition hall was mainly due to a wait-and-see attitude. And while
understandably disgruntled with the changes, the fans themselves will, one
hopes, adapt to a changing, more diversified country music genre that this new
Fan Fair is now well poised to promote.
With the right thinking and
planning, Fan Fair could conceivably rival the New Orleans Jazz & Heritage
Festival--not necessarily in attendance, but in scope and focus on the music
that has rightly made Nashville America's Music City.